Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the business’s website still lists other countries where the product is available. The company, located in Canada, markets Puff Bar as an electronic cigarette which you can use as being a regular cigarette. The only real difference is that when you light up Puff Bar, it mimics the looks and feel of a genuine cigarette. Actually, some consumers have compared the puffing action of the product to that of a cigarette, and smokers around the globe have embraced the new product with both of your hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the web site still lists several countries where the product is not available. On the list of countries list is the U.S., where in fact the product is specifically directed at younger consumers. The U.S. isn’t the only country where the Puff Bar cannot currently be purchased. In line with the website, there are no plans to release the merchandise in the U.S., though it remains the goal of the company to make the product obtainable in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the product to be sold in Europe, or the chance that the loophole have been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to create the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it might be problematic for manufacturers to ship their products into the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too much to be healthy. They also fear that children could be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It does not contain any Smok Novo nicotine and only includes a little bit of propylene glycol, an ingredient that’s commonly used to market cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product appealing to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without using real tobacco. The ingredients in puffs ensure that there is no contact between your smoker’s mouth and the merchandise, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to hold the Puff Bar in place. With the puff bar, the entire surface of these devices is covered with heat-sensitive material, which ensures that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to determine whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to market their products predicated on names that do not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without developing a public health risk. For example, one company has trademarked the word “Candy” and developed several variations of its product, including bag of chips and mixed bag candy bar. The lack of health or trademark significance will not appear to have hindered the business from selling these products to the general public.
Having less health or warning letters on all of the major tobacco products can help contribute to the current wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a wholesome way to enjoy their daily dose of nicotine. So as to reduce the appeal of the puff bar to teens, manufacturers will need to include more health-related language on the marketing materials.